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Creation of websites starts with an evaluation of the clients’ requirements needs and requests. On average these start at the #2.500 mark, but they can go as high as $20.000. Particularly Multi-sites, Brand and Localization of languages in involved.

Brand-Language Localization is the preferred method or strategy of expansion by companies looking for Markets outside their countries. The message to be conveyed to a regional audience,  has to be appropriate and in a foreign language and tone that is going to be accepted and understood.

Brand voice or tone; Audience Expectations

Brand Culture

70% of the world web users do not speak English for instance.

How is a Company or product name is going to be received in different parts of the world

Is the names going to offer issues with th the meaning, pronounciation by the target audience? Do these have good or bad connotations?

translated Videos and multilingual Content SEO extra. 1Lang per page. Translate your metadata.  make your language menu easy to find

A style guide is a concise, well-written resource that dictates how your brand should look to the outside world. This includes the color scheme, typography, imagery, or anything in between, a style guide makes sure that it’s all in tandem with your brand image and voice. 

A good style guide includes information about your tone of voice, writing style, visual style, approved logos, colors, layouts, etc. But adding in chapters with information specific to the different countries or regions your operate in, is a very handy reference to have on hand. 

how to align your logo. Take note that while the center-vertical alignment is an industry standard, other angles can be used to create emphasis or highlight certain elements in your design.

• Our favicon must always be 14 x14 pixels
• The minimum digital size for both our logomark and wordmark is 18 pixels

• Online Style Guide Template

  Again, there are no hard and fast rules for creating a style guide template. Your business-specific wants and needs should be your guiding light here, your North Star. 

  Keeping in mind the five key elements of a style guide, here’s a rough example of a template you could use:

  Logo

  • Here’s our logo and what it means to us
  • How to use (and to use) our logo

  Front Preference/Typography

  • These are the fonts we use and why we chose them
  • This is our main typeface. Oh, how beautiful!
  • These are our secondary typefaces

   

  Color Scheme

  • Here are the colors that best describe our brand
  • Here’s how to mix and match our colors

  Imagery

  • These are our on-brand images
  • Here’s how to lay them out

  Tone/Voice

  • This is our tone of voice and how best to describe it
  • Here are the do’s and don’ts when it comes to our brand voice

   

  Keep your Brand Strong With an Online Style Guide

  There are no concrete rules for creating an online style guide. However, it ideally should be a flexible, ever-changing document. You’ll want to make sure that essential information is accessible and accurate at all times. 

  This means no style guide should be static. Style guides in PDFs are the past and online style guides that are part of a more extensive brand management system are the future. With Marvia’s Digital Brand Guidelines, your guidelines are always accessible online and directly connected to the corresponding brand assets in the DAM.

Praesent sapien massa, convallis a pellentesque nec, egestas non nisi. Mauris blandit aliquet elit, eget tincidunt nibh pulvinar a. Curabitur arcu erat, accumsan id imperdiet et, porttitor at sem. Sed porttitor lectus nibh. Donec rutrum congue leo eget malesuada. Nulla porttitor accumsan tincidunt.

Praesent sapien massa, convallis a pellentesque nec, egestas non nisi. Mauris blandit aliquet elit, eget tincidunt nibh pulvinar a. Curabitur arcu erat, accumsan id imperdiet et, porttitor at sem. Sed porttitor lectus nibh. Donec rutrum congue leo eget malesuada. Nulla porttitor accumsan tincidunt.

Praesent sapien massa, convallis a pellentesque nec, egestas non nisi. Mauris blandit aliquet elit, eget tincidunt nibh pulvinar a. Curabitur arcu erat, accumsan id imperdiet et, porttitor at sem. Sed porttitor lectus nibh. Donec rutrum congue leo eget malesuada. Nulla porttitor accumsan tincidunt.